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Program Manager – Marketing Cloud (Microsoft Dynamics 365 Marketing) (Hybrid, 3 days onsite)
Length: 9 month contract (potential extension)
Location: Long Beach, CA 90712

Overview:

We are seeking an experienced Program Manager – Marketing Cloud with a strong Healthcare domain background to lead large, multi-track digital marketing and customer engagement programs leveraging Microsoft Dynamics 365 Marketing.

This role supports healthcare payer and provider organizations in delivering compliant, data-driven, and personalized communications across members, providers, and brokers. The Program Manager will own initiatives end-to-end — from strategy and roadmap definition through execution, governance, and measurable value realization — while ensuring regulatory compliance and delivery excellence.

The ideal candidate brings deep experience in managing Dynamics 365 Marketing platforms within regulated healthcare environments and has successfully led cross-functional transformation programs spanning marketing, compliance, business, IT, and vendor partners.

Responsibilities:

Program Strategy & Execution

• Own and manage end-to-end Marketing Cloud programs across multiple workstreams, releases, and geographies.

• Define program scope, objectives, KPIs, and delivery roadmaps aligned to marketing and engagement outcomes.

• Drive integrated planning across:

  • Campaign orchestration

  • Journey design

  • Segmentation and personalization

  • Integrations

  • Analytics and reporting

  • User adoption and change management

• Ensure delivery across schedule, budget, quality, and scope commitments.

• Manage budgets, forecasts, and resource plans (including onshore/offshore models).

• Track benefits realization and ROI tied to engagement performance and operational efficiency.

Stakeholder & Governance Leadership

• Serve as primary point of contact for Marketing leadership, Sales, Broker and Provider engagement teams, IT, Compliance, Privacy, and external vendors.

• Establish and lead governance structures including steering committees, executive reviews, RAID management, and program reporting.

• Translate marketing and business needs into actionable program deliverables.

• Support SOW execution, change requests, and commercial governance as required.

Regulatory & Compliance Oversight

• Ensure Marketing Cloud solutions align with healthcare regulatory requirements including:

  • HIPAA

  • PHI handling standards

  • Consent management

  • CAN-SPAM

  • TCPA

  • Data privacy regulations

• Partner with Compliance, Security, Privacy, and Legal teams to embed controls within campaigns, journeys, and customer data models.

• Support audit readiness and maintain documentation for regulated healthcare communications.

Platform & Integration Oversight

• Oversee integrations between Dynamics 365 Marketing and upstream/downstream systems including:

  • CRM platforms

  • Enrollment systems

  • Claims systems

  • Member portals

  • Customer Data Platforms (CDPs)

  • Analytics and reporting systems

• Guide best practices for Dynamics 365 Marketing architecture, release management, and environment strategy.

• Partner with architects, product owners, and marketing SMEs to deliver scalable, secure, and future-ready engagement solutions.

Qualifications:

• 8+ years of experience in Program Management or large-scale project leadership.

• 5+ years managing Microsoft Dynamics 365 Marketing programs.

• Strong Healthcare domain experience (Payer, Provider, or Health Services).

• Demonstrated experience managing multi-vendor, cross-functional marketing technology initiatives.

• Expertise in Agile, Hybrid, and Waterfall methodologies.

• Strong executive communication, stakeholder management, and presentation skills.

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